Dedicated to propelling business through the power of brand.
We’re Jen and Suzanne and after decades leading some of the world's biggest brands and agencies, we've come together to bridge the historic divide between client demands and agency delivery. No translation needed, no compromises required—just seamless partnership that understands both sides of the equation and delivers results that drive business growth.
Everything we do—from engineering brand systems to activating global marketing strategies—stems from a simple philosophy:
When we embrace seemingly disparate forces, the most powerful solutions emerge.
These are our &s.
Magic & Rigor
Your brand deserves lightning-strike inspiration backed by methodical frameworks that make brilliance repeatable. It's about generating ideas that transform markets and metrics simultaneously.
Excellence & Efficiency
We deliver results without sacrificing quality. Our streamlined processes ensure your brand achieves maximum impact with minimal waste, combining operational effectiveness with creative distinction. Because efficiency organizes while excellence galvanizes.
Humanity & Technology
Tech without humanity feels hollow. So we integrate both forces to build brands that forge genuine connections while leveraging technology to amplify impact. The result? Brand experiences that feel personal at global scale—systems that adapt to what's next without losing what matters.
We are
Suzanne & Jen
Suzanne Powers
Agency powerhouse who transformed McCann, Crispin Porter, and TBWA into strategic creative forces, earning "Chief Strategy Officer of the Year" while delivering award-winning work for the world's most valuable brands.
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From TBWA to Crispin Porter to McCann, Suzanne has built a reputation as a transformative force across the marketing and advertising world. She’s known for driving strategic and creative reinvention—elevating brands, cultures, and teams at the highest level. Having worked on the world’s largest brands, she applied her strategic acumen and system-thinking to everything from organizational design to process creation, and, of course, the work itself balancing efficiency and excellence always.
While leading the global transformation of McCann Worldgroup as Chief Strategy Officer, Chief Product Officer, and President, Suzanne helped redefine the agency’s creative and strategic output. Under her leadership, McCann earned numerous “Agency of the Year” titles from Cannes, the Effies, WARC, Clio, and The One Show—affirming its position as one of the top networks in the world.
She was named the 2019 “Chief Strategy Officer of the Year” and received the She Runs It “Change-Maker” award for her lasting industry impact. A frequent keynote speaker, moderator, and jury chair, she brings unmatched insight into what it takes to lead at scale—and deliver ideas that move business, culture, and people.
Jennifer Breithaupt
"Branding Executive of the Year" who, as CMO of Citi's Global Consumer Business, elevated the banking giant to world-class brand status—delivering the perfect balance of creative distinction and measurable business results.
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Jennifer has built an impressive career as a leader at the intersection of marketing, technology, and brand strategy. As Chief Marketing Officer for Citi’s Global Consumer Business, she led a global team in crafting campaigns and strategies that set Citi apart in a competitive financial market. Her leadership not only differentiated Citi’s products but also built long-term brand loyalty across diverse global markets, significantly elevating the brand’s value and contributing to its recognition as one of the most valuable brands worldwide.
Most recently, as EVP & Chief Experience Officer at IPG, Jennifer was at the forefront of shaping brand experiences for some of the most iconic global brands. Her work focused on creating seamless, data-driven experiences across multiple platforms, blending creativity, engagement, and measurement to drive both emotional resonance and commercial success.
Named Billboard’s Branding Executive of the Year and an Adweek Brand Genius, Jennifer consistently delivers the perfect balance: creative excellence that produces measurable business results.
It’s not the methodologies,
it’s the minds.
What delivers results isn't proprietary frameworks or trademarked buzzwords. It's the people applying them. Our simple approach helps you discover, create, and activate to address the challenges facing brands today.
What you’re really buying is decades in boardrooms and war rooms and everywhere in between.
Discover
We dig into the current state of the business, culture, category and audiences to identify the truths and tensions that should define the brand foundations and guide its evolution.
By uncovering key insights, we gain a clear understanding of the market landscape, consumer behavior, and cultural shifts. The discovery process allows us to identify unique opportunities, challenges, unmet needs, ensuring the brand foundations are built on a solid, authentic, and relevant base.
Create
Together, we establish the brand foundations: mission, values, vision, positioning, and brand narrative. This collaborative process ensures that every aspect of the brand is aligned and purposeful.
The mission defines the brand’s core purpose, while the values reflect the principles that guide its actions. The vision outlines the long-term impact the brand aims to achieve, and the positioning establishes how the brand will stand out in the market. Finally, the brand narrative ties it all together, creating a compelling story that resonates with audience and reinforces the brand’s identity and message.
Activate
By strategically leveraging the brand foundations, we craft a tailored go-to-market plan that ensures maximum impact and reach. This plan encompasses the right channels, messaging, and tactics to engage target audiences, drive business growth, and foster cultural relevance. By aligning with the marketing ecosystem, we ensure the brand resonates authentically, builds trust, and creates lasting connections across both traditional and emerging touchpoints.
With us…
You get all of Suzanne’s award-winning brand strategy and creative excellence brain and experience spanning three decades on the biggest global brands you buy every day…
& you get all of Jen’s Fortune 500-leading, global brand-building know-how from multiple decades at some of the most valuable companies on the planet.
People & Companies we love to work with:
JILLIAN KIMBERLING — Strategic Analyst
THE TALENT BUSINESS — Global Strategy & Management
PHILLIP FORGO-HESS — Designer
CREATIVE AI — AI Adoption Accelerator
KATE DAGGETT — Creative Advisor
SONDERCO — Brand/Influencer Partnerships
MELISSA LEONARD — Media Advisor
VTYAL — Gen Z Cultural Insights
FITZGERALD "FITZ" POWERS — Chief of Staff
Propel your business through the power of your brand.
Your brand isn't a marketing expense—it's your most powerful business asset. We will help you architect a brand system that drives market differentiation while delivering operational efficiency.